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Guide

What to know before
buying a website

A guide for small businesses — what to look for, what to watch out for, and how to make the right decision.

A website isn't a luxury — it's a business tool. But if you don't know what to look for, it's easy to spend too much for too little. This guide will help you make an informed decision.

1. Define the goal of the website

Before thinking about design or price, answer the question: what should the website achieve?

  • Get inquiries
  • Sell products
  • Inform
  • Build trust
  • Monitoring
  • Minor edits

2. Know what's included in the price

The goal determines everything else — structure, design, price.

The price of a website isn't just "design." Here's what you get:

Ask what's included and what's charged extra.

There are two approaches:

3. Template vs. custom design

Template (shablona)

Custom design

For small businesses, the best compromise is often: semi-custom design

Over 60% of traffic comes from mobile. If the site doesn't work well on mobile, you're losing most potential customers.

4. Mobile first

Ask: "How will it look on mobile?"

  • Design
  • Development
  • Content

Without SEO, your website is like a billboard in a forest. Nobody sees it.

5. SEO isn't optional — it's the foundation

  • Proper headings (H1, H2, H3)
  • Page descriptions (meta description)
  • Alt tags on images
  • Google Business profile
  • Fast loading (under 3 seconds)

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Free guide: 10 things your website must have in 2026.

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