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Guide

What to know before
buying a website

A guide for small businesses — what to look for, what to watch out for, and how to make the right decision.

A website isn't a luxury — it's a business tool. But if you don't know what to look for, it's easy to spend too much for too little. This guide will help you make an informed decision.

Template Solutions — €300–800

Before thinking about design or price, answer the question: what should the website achieve?

  • Finished design with minor customization
  • Basic pages (home, about, services, contact)
  • Responsive design

The goal determines everything else — structure, design, price.

Semi-Custom Design — €600–1,500

The price of a website isn't just "design." Here's what you get:

  • Custom design within an existing structure
  • SEO foundations from day one
  • Hosting included (often in installments)
  • 2 rounds of revisions

Ask what's included and what's charged extra.

Fully Custom Design — €1,500–4,000

There are two approaches:

  • Unique design, no template
  • Advanced features (calculators, booking, integrations)
  • Detailed SEO and analytics
  • Brand identity included

Template (shablona)

E-commerce — €2,000–10,000+

Custom design

  • Shopify / WooCommerce / custom solution
  • Payment gateway integration
  • Product management
  • Logistics and shipping

For small businesses, the best compromise is often: semi-custom design

Costs You Forget About

Over 60% of traffic comes from mobile. If the site doesn't work well on mobile, you're losing most potential customers.

  • Domain:
  • Hosting:
  • SSL certificate:
  • Maintenance:
  • SEO:

How to Choose the Right Option?

Ask: "How will it look on mobile?"

  1. How urgent is it?
  2. How important is the brand?
  3. What's the budget?
  4. What do you want to achieve?

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